Optimum brings you the content you really want. This campaign features Optimum customers and the content that they enjoy telling the viewer about Optimum's proof points: WiFi, Service, Premier Protection and Support, etc. This campaign features a mix of celebrity talent, licensed content, and original characters.
For this spot, we paired with John Leguizamo to show the content that he wants: John Leguizamo's characters - via their new Optimum App. This spot included English, Spanish - TV and Internet, as well as social content and a website.
John and John
Director: Aram Rappaport | Epic Nerds
Editor: John Dingfield | Beast
Talent: John Leguizamo
© The Martin Agency
Optimum brings you the content that you really want, like a giant talking plant from the cult-classic, Little Shop of Horrors. This one involved the build of a 7 ft., 350 lb. puppet, IP licensing, and ACTRA puppeteers.
Little Shop of Horrors - Service
Director: Conor Byrne | Hungryman
Editor: John Dingfield | Beast
Licensed: Audrey II - Warner Brothers
© The Martin Agency
Anthem
Director: Benji Weinstein | Tool
Editor: John Dingfield | Beast
© The Martin Agency
Titania - WiFi
Director: Conor Byrne | Hungryman
Editor: John Dingfield | Beast
© The Martin Agency
Optimum is a tri-state cable provider serviced by people from the area for people in the area.
Rooftop Love
Director: Scott Corbett | Station Films
Editor: Lucas Spalding | Whitehouse Post
Music: Tchaikovsky - Fantasy-Overature
© The Martin Agency
For this spot, we had two weeks from concept to delivery, and a very limited budget, so the team sold through using a mix of stock footage, shooting plate elements, and roto/flame.